Hi, I’m Lexie — a design director and creative collaborator who loves crafting thoughtful, refined visuals that tell clear, compelling stories.
For over 9 years, I’ve partnered with beauty, fashion, and lifestyle brands to build elevated, cohesive identities and experiences—leading the creative process from initial concept through launch. My expertise spans branding, packaging, campaigns, digital, and editorial, with a strategic approach that blends visual storytelling and business goals.
Great design is more than just beautiful—it’s purposeful. It moves people through a brand’s story with ease and emotion. I care as much about setting the right mood on set as I do about typography hierarchy, and thrive when collaborating closely with writers, photographers, developers, and marketers to bring a unified vision to life.
I lead creative teams—mentoring designers, coordinating cross-functional collaboration, and managing projects of varying scale, from seasonal shoots to complex, multi-channel rollouts. My style combines calm leadership, strong visual instincts, and a detail-obsessed mindset.
Based in New York City, I’m available for freelance, consulting, or full-time roles and open to meaningful collaborations with thoughtful people and brands.
Let’s talk → lexie.fries@gmail.com is the best way to reach me x
Creative Direction / Art Direction / Brand Strategy / Visual Identity / Packaging / Campaign Design / Photo Shoot Direction / Editorial / Web & Social / Print & Environmental Design / Styling / Casting
Lexie Fries
Lexie.fries@gmail.com
+1 516 776 4142